Our Marketing Plan continuously evolves to take advantage of the latest proven real estate technology. Our clients benefit from a tailored marketing plan designed to provide the best possible buyer exposure and increasing the probability of getting strong offers. We offer advice to our clients in preparing their homes for sale and pricing their property to realize the highest price possible given current market factors. Bottom line goal is to present our clients’ properties in the best possible light and get them exposed to as many buyers as possible to maximize the probability of getting their properties sold to our clients full and complete satisfaction.
Below is a very brief overview of the basic steps in the process for selling your home. We offer our clients advice throughout the process and ensure that they are armed with all of the information and options available to them so they can make fully informed and intelligent decisions.
1. Pricing
The most important step in selling your home is pricing it correctly from the onset. Its a well known fact that overpriced homes take longer to sell and usually sell for a lower price. Since the majority of your showings will occur in the first 30 days on the market it is crucial that your initial list price matches buyer expectations. Our agents are experienced in advanced market analysis and can provide a comprehensive report that will accurately determine the optimal list price for your home. Request a detailed market analysis of your home.
2. Condition
In order to get top dollar for your home you have to make your home look its best. Our agents are trained to help you identify and prioritize repairs and improvements that may provide the best Return on Investment (ROI). Depending on the circumstances, it may or may not make sense to invest in additional improvements or upgrades to the home. Depending on the home, cost and type of proposed improvements and expected maximum sales price, sometimes the ROI can be very good and at other times or situations, it may not. Consult with your PacifiCrest Real Estate agent for input and advice.
3. Marketing
Selling a home is all about marketing. Our home marketing program was developed to provide our agents with a consistent and proven manner to get our listings in front of as many potential buyers as possible. Our reach is extensive because in addition to being placed on all of hte major listing aggregator sites (Realtor.com, Zillow, Redfin etc.,) we invest heavily in online ads, social networking, email marketing, direct mail and print campaigns that feature our listings in all the places where buyers are looking. When you hire us to sell your home, we will develop and implement a tailored home marketing program designed to reach as many buyers as possible. Request a seller specialist today.
4. Negotiations
Successfully negotiating a real estate contract is more than a matter of luck or natural talent. When you receive an offer having an agent with a proven track record of bringing buyers and sellers together can make a huge impact on your final sales price. Our listing agents are skilled negotiators who can help you get to the highest price a potential buyer is willing to pay, as well as the best terms, shortest contingencies, fewest repairs and lowest closing costs. Rather than approaching negotiations from an adversarial winner-take-all perspective, our agents focus on your top priorities and strive to keep emotions from over running the process.
Many sellers don’t realize that there can be multiple negotiation stages beyond the initial contract. At times, there can be difficult issues to deal with after the property inspections and/or lender appraisal that call for an experienced negotiator to navigate through delicately and professionally with a steady hand. Many of these issues can be avoided in the first place with a strong seasoned professional that ensures there is clarity of expectations upfront in order to avoid confusion or conflict later on in the process.
5. Escrow Management and Closing
Once your home goes under contract we open escrow with a reputable escrow company that serves as an independent depository service for both the buyer and seller. They hold and coordinate of all necessary documents and funds to complete the transaction. During this phase, we continue to provide hands on service for our clients throughout the escrow process (usually 30-45 days) by constantly staying up to date on contract deadlines and ensuring all parties follow through with their contractual obligations and complete the required paperwork in a timely manner. To make things as easy as possible, we use online transaction management systems, including digital document signing software, to execute the documents and monitor progress toward a successful closing.